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Do not destroy the advertising of your search engine with the bad design of the website

 Do not destroy the advertising of your search engine with the bad design of the website

Therefore, it has embarked on an advertising program for search engines, maybe even SEO. Whether you are doing this on your own or use an SEO signature, there are key points to become aware. ad google, ads word, google ads, google ads pro, ads youtube, marketing ggogle ads, google adsense, advertaising.


If this is lost, the conversions will not increase.

What is a number 1 number 1 of organic search engines number 1 or AdWords ad list, if you do not have higher sales or if it does not generate more potential customers?

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Too often, we focus on Internet advertising: ads, offer, that we do not believe the whole process through step by step and consider the experience that visitors from our website will have.


If we did, we would be thinking "big image" and we would say some of these potential problems before they occur.


Overcoming the anxiety of visitors to your website


When people come to our website, it is natural that they feel anxiety. After all, look at all the C * p on the Internet today, all the products and services too good to be true.


But when you and I offer real products or services, we have to overcome that concern, even if we are dealing with visitors from our site fairly and not making scandalous affirmations.


So, how can you overcome these anxieties?


1. Offer more than one 1 page website. Credible companies have multi-page websites, including Privacy Policy, Terms of Use | Service and on pages of the United States.


They also have more than 1 page about their products or services.


I am surprised by the number of 1 page websites I see in companies that use infomercials to announce their products. Often, they have the purchase form on their home page, their only page.


Web sites that are only 1 page do not seem credible. And having the Shopping Form right on the home page, it is so aggressive!


2. Together with any registry or contact form buttons clearly affirm that you do not sell the private information of your clients and link to the Privacy Policy page.


3. Effectively communicate what your value proposition is, also called a single sales proposal. If you do not know why someone should buy your product or service in front of your competitors, now is the time to solve it. (And by the way, according to my experience, if you do not know, it's not alone, by any means).


But our websites have to be more than just us. They have to be about our visitors. What about them for them, do business with us? What unique empty in the market can we fill?


As the owner of a small business, it is personally related to visitors to your site and contact them directly with them.


People do not buy on websites, buy people! So, how can you apply this to your own website?


1. For many small businesses and solo owners, your text on the website should talk with your visitors directly in the first person.


This must be written from the owner's voice or president. They should not use third person, institutional sound language, get rid of "we" and "ours", using "I" instead, talking in the first person, in a real conversation. Do not try to sound as if you were Microsoft!


And while it is in it, be careful with the excessive use of words about you ... either "I", or those words, "we", "our" or "us".


Check out the WEWE calculator (Google: Wewe Calculator). Be sure to focus on the client-centered words and not in words about you or your company.


2. Include your image on your web pages.


For a largest largest company you try to take that personal connection with visitors to your website, try the idea used by the Nutritional Lumina supplements. (Google: Lumina Health Contact Us). ad google, ads word, ggogle ads, google ads pro, ads youtube, marketing ggogle ads, google adsense, advertaising.


In this execution, observe how LUMINA makes you relate to your customer service department. I still remember that it was Juan with whom I spoke and that has happened more than 1 year that I called them!


Once again, people buy from other people, not websites.


For us as small businesses, why should we sound great, pretending to be something that we are not? And why should we run from our advantage of being small: under the high, friendly, personal service and responsibility, among other advantages.


Make each step in your marketing be a soft unfolding one step to another. ad google, ads word, google ads, google ads pro, ads youtube, marketing ggogle ads, google adsense, advertaising.


If you are running Pay per Click Advertising, make sure your ad matches the experience of your website will have when you arrive at your destination page. Actually, this same principle applies if you are using the advertising of search engines or the optimization of organic search engines.


Very often, when I am training my customers of small business owners or doing the service of an SEO signature, I find the wording of their organic listing or Adwords Adwords says one thing and their destination page says something that does not sound the same .


This causes confusion is the best case scenario. In the worst case, cause the lack of confidence. Dangerous!


We must understand our products or services. And we know what we want our visitors to do on our site.


Our potential customers may not understand either. We have to think like them, when we explain what we have to offer them and how to use our website to take advantage of what we have to offer.


And when "changing" from one page to another, we need the hand from one page to another in a natural and soft way, as a car with a soft automatic transmission.


No advertise an offer in AdWords, just for your destination page to sound as if you were written for another advertising offer. I see this problem a lot!


Many times, having an affordable SEO firm that reviews what you are doing can offer easy and economical corrections that can produce great improvements in the advertising conversions of your search engine.


Your action plan


We are going to review what we have talked about.


First, it exceeds visitors anxieties by offering a multi-page website that answers questions about your company and your services or products, while inspiring confidence in your company. He effectively communicates his value proposition.


Second, it is personally related to visitors to your site. Avoid using the incorrect words that can leave visitors to your site. Use your photo on your web pages. ad google, ads word, google ads, google ads pro, ads youtube, marketing ggogle ads, google adsense, advertaising.


Third, delivery of a page on your website and one step in your sales process without problems and naturally. We should understand what we want our visitors from our site to do, but they will not do it unless we make the process clear.


Whether you use an SEO signature or do the work yourself, if you take these steps, the advertising plan of your search engine will become a much higher rate, when taking these steps.

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